Twitter Success Series - Being a Tease and What to Tweet

Twitter Success Series - Being a Tease and What to Tweet ::

'What should I tweet?'

Well, this largely depends upon what you're using Twitter for. Regardless of whether you're using Twitter to make friends or do business, your followers and potential followers see you as an identity and in most cases, a brand. As a result, I personally feel you need to tweet relevant content - by which I mean relevant to your followers. In my case, I'm an actor as well as being a social media author and so I tweet information about upcoming shows in London, shows that have good reviews and how to get cheap theatre tickets. This provides value for my followers and lets them know about services and shows that they might not know about if they weren't following me. If you can do the same for your clients (and I'm going to show you how later on in this book) then you're already ahead in the game of Twitter.

'What should I not tweet?'

The short answer? I reckon the following tweet is a good example of what not to post:

'Just got up. Might have some breakfast then going to take a shower.'

BORING! It tells us nothing about you, doesn't help anyone and doesn't give anyone any relevant information. Other stuff to avoid includes racism, homophobia and generally bigoted views (mainly because they're all bad, but also because they will get you banned from Twitter).

Being a tease

If you're familiar with marketing jargon you may have heard of a 'teaser' and may even be familiar with the concept. A teaser is a short clip or image that marketers use to whet the appetite of viewers.

Think of your Twitter posts as a teaser for your website. Like the teaser above, the tweets you post can act like a taster of your blog, product or service. In the above example, Pixar haven't given away the content of the film, simply that the same characters will feature in it as before and that the familiar character dynamics of co-operation and competition will be taken up a notch. The teaser whets the appetite that something good is coming, without telling us too much about it, which naturally makes us want to see more. Your tweets can work the same way. Readers (or in this case, viewers) will go from not knowing about it at all to being 'warm' business leads.

Why not post a thought-provoking question with a link?

I'll give you a clue as to the answer: That sentence, above, was a thought provoking question and I reckon a lot of you reading this on a computer will have clicked on the article link that was embedded into it. You can also post the title of interesting blog posts, along with a link to the full article. You could even post photos of your work or products with a simple free application I'll be showing you later. The point of all of these examples is that they give your Twitter followers something to engage with where they will want to see, read or hear more.

Keeping the personal private

There's an interesting issue on Twitter regarding the idea of the personal versus the business tweet. Many people feel that you should keep them separate and I'm inclined to agree for a couple of reasons. The first is because that way, people aren't confused by your identity on Twitter. If they're sure you're the person to talk to about, say, the financial markets, then they'll come to you. If you're also posting stuff about your dog and the great new game you bought for your child, then people will be unclear about you and who your are. More importantly they won't think of you as an expert in your field, just another Tweeter.

Now, this might sound odd because we all know that we all have multiple sides to our lives. There's our business, personal and family lives for a start. However, think of it like this: You wouldn't send an e-mail or letter to your professional clients about how great your dog is, so why tweet about it if you're on Twitter primarily for business. There's nothing stopping you having two accounts - one personal and one for business. And with what I'm going to show you in the coming chapters, you can 95% automate the business one to be tweeting even when you're too busy, giving you time to keep in touch with loved ones via Twitter using the personal account.

'OK, that all sounds good, but I haven't got time...'

I spend a maximum of about 45 minutes per week on Twitter and I fit that in when I want to. And yet I've grown my account by 238 followers in the last 10 days. And this was just a normal week. On that basis, I can conservatively estimate that I can comfortably grow my account by 200 targeted followers per week, which over one year will mean 10,400 new followers, all of whom help me to increase the network of people who know me and are interested in what I post.

Simple really. Just follow some of the above steps and provide real value and watch your following increase.

So, with that in mind, I'd like to invite you to find out more about marketing online and using social media to do it via my Internet Marketing Blog.

You'll learn how to build your brand online and if you click on this Social Media Marketing link, you'll see some of the huge potential social media has for your business and income.

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